In 2011, changes the direction of smartphones
China's three major telecom operators to the latest data show that: in January 2011, China Unicom added 1.4 million 3G users, 2G only 825,000 new subscribers; China Mobile added 1.93 million 3G users, with 3,333,000 of the new 2G users to narrow the gap significantly. 3G inexorable rise of the trend, as of January 2011, the three operators of 3G subscribers reached 51.74 million, the industry generally expects the number of 3G users may exceed 100 million people.
The general perception is that all 3G smartphones means more rapid development and follow-up, of course, in fact, the market also needs a large number of non-3G smart phone, smart phone development in 2011 will certainly be extended and further expand it. So for domestic mobile phone manufacturers, in this market, what opportunities and what strategies need to follow up. In this, I have several views:
1 Focus and a full range of development planning.
The strategy of domestic mobile phone manufacturers in what areas? As we all know, the scope of the domestic market is very broad, the stimulation of demand, need more layout. In this regard, we see a very cool layout to fit the current market demand. In fact, Cool smart phone has become one of the lead. Smart phones from the four-channel, we found a very cool strategy is forward-looking. The prevalence of dual-mode phones currently on the market that the demand for what.
Today, the upper reaches of mobile phone chip developer Qualcomm, MTK, Spreadtrum and so in the active promotion of dual card dual standby smart phone chip solution, in May before the market will support a number of WCDMA / GSM or EVDO / GSM dual card dual standby The Android smartphone debut, brought to market a new bright spot.
In 2010, as the domestic leader in smart phone, Yulong Coolpad introduced the first generation of four-channel 3G mobile Internet N930, which has support for dual-network dual standby dual-channel voice, EVDO and WIFI / WAPI dual-channel mobile Internet, AP also increased the mobility feature that allows peripheral devices to share the other WIFI 2G, 3G and WIFI traffic. N930 is the first high-end Android Cool products, research and development for more than a year, the application of titanium and other precious materials, integration of the new 3D menu interface. I believe there will be more in-depth in this year's cool mobile phone market.
2 Cover more of the user class.
When the thousand Yuan mobile phone operators as a way to stimulate the market, we see that the domestic mobile phone brands are constantly cultivating this market. Cool, Huawei, ZTE, etc. have their own development strategies and strategies. We see that in the dual-mode dual standby smart effort to solve the technical problems at the same machine, single-mode standard price of smart phones is now a storm is brewing within the industry, due to Spreadtrum, Rockchip forces join the fray, and many other homemade chips , domestic smart phone based on Android system chip solutions accelerate the development process on a large scale.
It is reported that ST-Ericsson chip program has been a lot of recognition of domestic mobile phone manufacturers, Coupe W711, day language W606, Haier A80 and other models have been obtained on behalf of China Unicom's custom. According to Qualcomm said the second quarter of this year, about 100 U.S. dollars of its 3G smart phone chip solution will be released, which means that by the end of the market we will see a lot of the thousand or so of 3G smart phones. This is the mutual penetration of all levels to bring a new development opportunity. For domestic manufacturers, to grasp the full range of opportunities that become very important.
3 What is the future development opportunities.
For the domestic mobile phone manufacturers, through the cottage's troubled times, it is now needed is a more of a brand. At the same time, but also for their intelligent layout and the ability to lead the market. Who can better grasp this trend, who will likely laugh better.
As we all know, the smart phone market competition intensified, more and more manufacturers wishing to grab a share of the smartphone market. Said Executive Vice President Li Wang Yulong Coolpad to cool N930, for example, the depth of the secondary operating system Android development, equipped with a new UI interface and human-computer interaction systems, applications, a large number of new and innovative technologies, This is why cool cell phone can be the key to user acceptance. As Google continues to push forward on Android, the domestic mobile phone makers, this year is also in the systems can be synchronized to follow up a key. Only continue to dig deep within themselves once again in the Android application opportunities, you also get more users of all ages, after all, the user's habits and use of our domestic manufacturers, more familiar, more understanding, so When developing applications will be more at ease.
